Google Antitrust Case: Will Google sell this special feature? This is how it will affect you people..

The US government and many states have accused Google. The US says that Google has created a monopoly in the digital ad market. Along with this, another allegation against Google is that it has misused its ad services. The Washington court has accepted these allegations against Google as true. After this, there is a possibility that Google may have to sell its Ad Manager. Read about this entire matter here.

What are the allegations against Google?
The US government and many states have accused Google of benefiting itself by pushing other companies back. Apart from this, advertisers were given fewer options. The government says that this is ending competition. The prices of ads are also increasing.

What can happen now?
If Google loses in court, it may have to sell some of its services. Especially the part which is related to buying and selling ads like Google Ad Manager is included in it. Its effect will be seen in the entire digital ad industry. If Google has to sell the Ad Tech unit, it can completely change the company's business model.

By the way, at present Google has the option of presenting its case in the US Supreme Court. This is not the first time that such allegations have been made against Google. Earlier also Google has been fined in many countries.

What does Google say?

Google has denied all the allegations. It says that it has not done anything wrong. Its platform has only benefited users and advertisers. Google believes that this case is an attempt to stop innovation.

What will be the impact on you?

If Ad Manager is separated from Google, then the number of ads you get to see through Gmail, Maps, and Search will be reduced. Your feed can have content from every category. No limit will be set on advertisers, they will get more options. Google's monopoly will be reduced.

Google's earnings will be affected.
Google promotes online ads on Gmail, Maps and Search through Gmail, Maps and Search. According to the report, Alphabet's total earnings in the year 2024 were $350 billion. Ads account for about 75 percent of this. In such a situation, if the ad manager is separated from Google, then its earnings can also be affected.

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