How 4 life mantras helped Mamaearth's Ghazal Alagh raise a newborn kid and build a Rs 9,000 cr company

In the noisy world of entrepreneurship, motivation often gets all the credit. But for Mamaearth co-founder Ghazal Alagh, it wasn’t inspiration or ambition that helped her navigate the early chaos — it was raw, relentless discipline. Juggling the pressures of a fast-scaling startup with the demands of new motherhood, Ghazal was exhausted, overwhelmed, and navigating uncharted waters. But even in the fog of sleepless nights and growing responsibilities, she showed up — every single day.

In a heartfelt note on LinkedIn, Ghazal shared that the early days of building Mamaearth weren’t lit up by constant epiphanies or grand strategies. The brand — now valued at over ₹2,500 crore — was born in the middle of messy days and micro-decisions. “Motivation doesn’t guarantee you success, discipline does,” she wrote, recalling the period when the company’s vision was still taking shape and her life felt like it was constantly spinning.

Amid the uncertainty, she anchored herself to four key truths — personal philosophies that helped her keep moving forward even when the path wasn’t clear.



Clarity is power
A clear, sharp vision became her compass. Instead of getting lost in the enormity of long-term goals, Ghazal broke them down into smaller, actionable steps and took them one at a time — even when she was running on fumes.

Habits over willpower
Rather than relying on fleeting willpower, she cultivated habits. Micro-habits, in particular, helped her automate progress during mentally and emotionally draining days.

Growth in discomfort
She embraced discomfort, understanding that every uncomfortable moment was a sign of growth. “If you are uncomfortable, you are growing,” she reflected — a mindset that turned fear into fuel.

Progress over perfection
Perfection, she learned, was a trap. Progress, no matter how small or flawed, mattered more. What counted was showing up with consistency, evolving with time, and being okay with not getting it right all the time.

“Your mind will believe what you constantly tell it,” she added. “So tell it that you are smart, ambitious, fearless and you have what it takes to succeed.” No shortcuts. No magic formulas. Just four truths, a ton of heart, and the discipline to keep going, even on the hardest days.