Female-friendly sexual wellness brand's site-wide sale includes 'discreet and powerful' toys

Despite decades of work put into demystifying sex and reducing taboos around pleasure, plenty of people find themselves not knowing where to begin when it comes to improving their sex lives. Whether its adding some spice to time spent with a partner, or self-exploration during some alone time, the right sex toy can make all the difference - and that's where comes in.

Described as 'pioneers in female sexual wellness,' Smile Makers researches, designs and tests elegant sex toys and accessories that proudly celebrate pleasure and has put its products front and centre in big-name shops like Selfridges, and . Now, shoppers looking for a new pleasure product can enjoy 20% off site-wide on all of as part of a campaign improve wellbeing through self care.

With a team consisting of 75% women, female pleasure is at the heart of everything Smile Makers does - and they create products that they hope shoppers will proudly display on their nightstand, rather than feeling the need to hide in a dusty corner under the bed.

For shoppers who don't know where to start when it comes to shopping for sex toys, the brand has put together a that helps to narrow down the products that might work best. Alternatively, browsing the best-rated products list is always a good idea, with plenty of reviews from real users to help shoppers decide what might work for them.

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There's even a whole page dedicated to . - a simple bullet vibrator that can be used externally or internally - is £39.96 after the 20% discount is applied, and packs a punch with four speeds, two pulsation modes, and a waterproof design.

Those looking for something a little more intense could try , a G spot vibrator with an angled head and flexible neck and a battery that lasts for three hours between charges. This one is also £39.96 after discount.

Alternatively, a more delicate experience is offered by , a lipstick vibrator that's designed for new mums to enjoy a gentle reintroduction to pleasure. That said, it's great for anyone who wants a more subtle session - and at £27.96 after the 20% discount, it could be a great way to test the waters without spending lots of cash.

There are plenty of pleasure emporiums to explore beyond Smile Makers, too. , which claims to have the largest selection of sex toys in the UK, truly has something for everyone - and there are often great discounts to be had, too while on the high street also has a decent range of sex toys and accessories.

That said, Smile Makers' range has lots of great reviews from happy customers. One buyer of said: "I honestly didn’t know what to expect. It’s my first vibrator and my expectations were kind of mid. I was pleasantly surprised. I’m still exploring and discovering, but so far so good."

Another said: "A good starting toy to begin this vibe-y journey of mine. Not too intimidating and many modes for when you feel confident enough."

has received a unanimous set of 72 five-star reviews with one shopper praising it as 'silent, discreet and powerful.' Another said: "I am so so in love with this new vibrator. It is the most perfect size but I love all the different settings. It's super soft and squishy which I love because it almost feels gentle like skin. My new go to."

However, these are very personal purchases and don't always work for everyone. One buyer of The Tennis Pro said: "A bit stronger would have been lovely."

Overall across all the different products on their site, Smilemakers has an with shoppers praising the designs, price and variety of items on offer.

To get the 20% discount site wide shoppers simply use the code SELFCARE20 on any purchase before 11.59pm on July 7, 2025. The code can't be combined with any other promotions, discounts, or bundles and is a one-time use per customer.