GMB's Charlotte Hawkins wows in 'absolute perfection' Boden dress that's now 40% off

Good Morning Britain’s Charlotte Hawkins has left viewers swooning over a ‘knock your socks off’ summer dress. And the best part? It’s currently on sale at 40% off.

The 50-year-old looked ‘stunning’ in the Amara Embroidered Jersey Dress from celeb-loved retailer Boden on Thursday’s show. Though it comes in four colourways, Charlotte opted for the vibrant red option with pink detailing, pairing it with some red court shoes.

Usually £120, the frock is currently on sale for £72, saving shoppers nearly £50 off the RRP. Made from 100% cotton, the dress is ideal for wearing in the warm weather or for taking on holiday, boasting a ‘flattering’ fit and flare shape, detachable belt and side seam pockets.

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It has a notched V-neckline and on trend puff sleeves, with the tiered skirt falling to the mid calf, so it can be paired with heels or flats easily.

For a similar look, Next is selling this Another Sunday Red Puff Sleeve 100% Cotton Embroidered Tiered Midi Dress for £70, available in sizes 8-18. Crafted from cotton, it features a flattering V-neckline with delicate rickrack detailing for a touch of charm.

Alternatively, Nobody’s Child is offering their Red Starlight Midi Dress for £85. This puff sleeve midi dress features button front detailing that falls to a flowy, A-line shape.

GMB’s Charlotte loved the Boden dress so much, she immediately shared a snap to Instagram wearing it. Her followers were quick to compliment the star, writing: “This dress is so gorgeous.” Another person said: “Charlotte is absolutely gorgeous. Queen of hearts,” while a third addded: “stunning dress.”

And is not just Charlotte’s fans who loved it, either, with the swishy number racking up several five-star reviews on the Boden website. One said: “Fits superbly fabulous knock your socks off red lovely embroidered detail wearing it in the hot sun is a dream.”

“I saw a lady with a beautiful dress at the airport,” another said. “She happened to be in the same flight as me and I couldn't resist asking her where she had bought it. The rest is history, I love the dresses, they fit perfectly and look so unique.”

It missed the mark for others, though, with one saying it was ‘underwhelming’. They wrote: “This dress is nice enough. Good quality lots of compliments but not my favorite. Design wise it's a little underwhelming in person. It's user friendly and easy to wear.”

A fourth added: “This dress is absolute perfection. The fabric and embroidery quality is excellent. It is heavy and well made, but still very comfortable. I love the pockets, and the length is just right, hitting just above the ankle (I am 5'4" for reference). I got several compliments the first time I wore it.”

For another celeb-approved Boden pick, Lorraine Kelly sported the Boden Chirstabel Cotton Midi Dress in a 'gallery blue and walled garden' print as she jetted off to Zimbabwe over the weekend. She’d worn it for her final Lorraine show before her holiday, too.

Meanwhile, Cat Deeley recently wore Boden’s Halter Linen Dress, which comes in at £146. However, customers at Boden can currently save 15% off new dress styles with the code W7XC, taking the total down to £124.10.

Or shoppers can steal Charlotte Hawkins’ style and buy her Amara dress here.