A recent study has found that Brits are particularly fond ofice cream,spending over £8,700 on the frozen treat throughout their lifetime. The research revealed that more than 3,000 supermarket scoops will be enjoyed during this period, along with a similar number of ice creams on a stick and over 2,300 treats purchased from ice cream vans.
However, the price of Britain’s beloved summer indulgence has risen dramatically. Nearly a fifth of people now pay over £7 for a single scoop. And with the classic '99' cone now averaging £4.60, it's no wonder parents are making excuses to avoid the ice cream van.
Some parents are even telling their kids that when the iconic ice cream van chime is played it actually means they have run out, while 12 per cent conveniently 'forget' where they put their wallet. It comes after an exciting heatwave forecast with maps revealing the exact date a 39C heat plume will scorch the UK.
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The study was commissioned by Asda, which launched a one-day-only Asda Price Cream Van pop-up on Brighton Promenade, dishing out complimentary vanilla scoops to seaside visitors to mark its 60th anniversary.
Those fortunate enough to have caught sight of the limited-edition van could claim the nation's favourite ice cream using a special '60p' token.
For those unable to make a visit to the van, the brand has reduced the price of its two litre tubs of vanilla ice cream to 60p this weekend.
A spokesperson from Asda, which has also brought back its Price Promise to customers, said: "Summer wouldn't be summer without ice cream - but we know the cost can add up fast, particularly during the holiday season.
"That's why, to continue our 60th birthday celebrations and further mark the return of Asda Price, we're making this simple pleasure accessible to all."
When it came to the top flavours consumed, vanilla was most popular, followed by chocolate and mint chocolate chip - while strawberry came in fourth.
And mixing flavours is no problem according to 39 per cent, with the same number associating the sweet treat as deeply connected with the summer holidays.
Regardless of its price, 33 per cent said an ice cream by the beach is a great feeling, even if it's expensive, though 28 per cent don't see a 99 as good value anymore.
And 37 per cent consider it an all year-round treat, according to the OnePoll.com data.
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