'Clarkson needs to be more than just a famous face in wellies to out-do Kaleb Cooper'

An expert has spoken out about Clarkson's Farm stars Jeremy Clarkson and Kaleb Cooper both launching their own businesses - becoming rivals in separate "farm to fork" ventures.

Farm manager Kaleb is now selling steaks, sausages, burgers and barbecue boxes, just like the 65-year-old former Top Gear and Grand Tour star is doing at his Diddly Squat Farm Shop. He has launched a company called Cooper Livestock Ltd, with the website telling those logging on: "We're a family-run farm in Chipping Norton, passionate about producing home-reared beef, lamb, and pork. From field to fork, everything we sell is raised with care and butchered locally to ensure the best quality and flavour." But now an expert has said that Kaleb's authenticity and hands on experience could come at a risk to Clarkson.

Abi Bennetts, PR director at Launch PR, told Express.co.uk: "Jeremy Clarkson has carved out a niche as Britain's best-known 'celebrity farmer,' but his real challenge now is proving he's more than just a famous face in wellies.

"Kaleb Cooper, by contrast, comes from the soil up - his authenticity and hands-on experience resonate strongly with the farming community. Clarkson's credibility depends on balancing his star power with genuine engagement in the realities of farming.

"If he leans too far into the celebrity brand, he risks losing some of that authenticity that gives Kaleb such natural appeal."

She continued: "Clarkson has never been one to play it safe - from his cheeky ads to headline-grabbing antics, which are all part of his brand. It keeps him in the spotlight, sure, but while Kaleb wins people over with down-to-earth graft, Clarkson can sometimes rely on shock value to stay centre stage.

"While some might see Kaleb Cooper's new venture as competition for Jeremy Clarkson, it's ultimately a positive - and vital - story for British farming. With the industry under immense pressure, both are using their platforms to champion locally-sourced produce and highlight the challenges farmers face daily.

"This is a moment for collaboration as much as rivalry - a chance for two influential voices to come together, even as 'competitors,' to shine a much-needed light on Britain's farming community, and rally public support for those who quite literally keep the country fed.

"Audiences thrive on a bit of friendly rivalry, and in this case, that buzz can only help raise awareness and appreciation for homegrown food and the people behind it."